Give for Good is a U.S.-based charitable foundation committed to supporting underprivileged communities through education, healthcare, and emergency aid initiatives. Adestra partnered with Give for Good to amplify their digital presence, raise awareness for their causes, and generate consistent donor engagement online. From strategic content creation to campaign execution, our team managed every aspect of their digital marketing to drive real-world impact.
Objectives
Build a trustworthy, compassionate digital presence for the foundation
Drive traffic to donation pages and campaign landing pages
Increase volunteer sign-ups and supporter engagement
Educate the audience about the foundation’s impact
Strengthen donor relationships through storytelling and consistent updates
Process
Discovery & Campaign Goal Setting
Met with the Give for Good team to understand their mission, target audience, and donation goals
Audited existing platforms, content, and performance data
Brand & Content Strategy
Developed a brand-aligned content tone: heartfelt, hopeful, and credible
Created a storytelling plan showcasing beneficiaries, community projects, and donor impact
Creative Development & Publishing
Designed engaging posts, videos, reels, and infographics for awareness and campaigns
Launched monthly themes (e.g., Back to School Drive, Winter Essentials)
Ran targeted ad campaigns for fundraising events and donor appeals
Community Engagement & Ad Management
Monitored page activity, responded to comments, and cultivated a community around giving
Managed Facebook and Instagram Ads to reach targeted philanthropic and socially conscious audiences
Analytics & Growth Planning
Tracked campaign metrics such as donations, reach, and engagement
Delivered monthly reports with strategic recommendations for future growth
Results
65% increase in website visits from social media in the first 3 months
40% growth in online donations during the first campaign period
2x increase in monthly volunteer inquiries via social platforms
Built a compassionate and active follower base that now regularly shares and supports causes
Strengthened the foundation’s digital trust, leading to more partnership inquiries and corporate sponsorships