Background

Give for Good is a U.S.-based charitable foundation committed to supporting underprivileged communities through education, healthcare, and emergency aid initiatives. Adestra partnered with Give for Good to amplify their digital presence, raise awareness for their causes, and generate consistent donor engagement online. From strategic content creation to campaign execution, our team managed every aspect of their digital marketing to drive real-world impact.

Objectives

  • Build a trustworthy, compassionate digital presence for the foundation

  • Drive traffic to donation pages and campaign landing pages

  • Increase volunteer sign-ups and supporter engagement

  • Educate the audience about the foundation’s impact

  • Strengthen donor relationships through storytelling and consistent updates

Process

Discovery & Campaign Goal Setting
  • Met with the Give for Good team to understand their mission, target audience, and donation goals

  • Audited existing platforms, content, and performance data

Brand & Content Strategy
  • Developed a brand-aligned content tone: heartfelt, hopeful, and credible

  • Created a storytelling plan showcasing beneficiaries, community projects, and donor impact

Creative Development & Publishing
  • Designed engaging posts, videos, reels, and infographics for awareness and campaigns

  • Launched monthly themes (e.g., Back to School Drive, Winter Essentials)

  • Ran targeted ad campaigns for fundraising events and donor appeals

Community Engagement & Ad Management
  • Monitored page activity, responded to comments, and cultivated a community around giving

  • Managed Facebook and Instagram Ads to reach targeted philanthropic and socially conscious audiences

Analytics & Growth Planning
  • Tracked campaign metrics such as donations, reach, and engagement

  • Delivered monthly reports with strategic recommendations for future growth

Results

  • 65% increase in website visits from social media in the first 3 months

  • 40% growth in online donations during the first campaign period

  • 2x increase in monthly volunteer inquiries via social platforms

  • Built a compassionate and active follower base that now regularly shares and supports causes

  • Strengthened the foundation’s digital trust, leading to more partnership inquiries and corporate sponsorships

Address

E-3, Genda, Savar, DHK-1340, Bangladesh

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