Background

Angie’s Kebab & Burger is a popular fast-food brand located in Melbourne and Tasmania, Australia, known for its delicious kebabs, gourmet burgers, and friendly customer service. Adestra took charge of their digital marketing to boost brand visibility, drive foot traffic, and increase online engagement. From managing social media presence to ad campaigns and local SEO, we provided an end-to-end marketing solution tailored for the food and hospitality industry.

Objectives

  • Build a strong digital presence across platforms (Facebook, Instagram, Google)

  • Increase local foot traffic and takeaway/delivery orders

  • Run geo-targeted advertising to support both Melbourne & Tasmania branches

  • Establish a consistent and appealing brand image online

  • Engage local communities with authentic, mouth-watering content

Process

Discovery & Brand Understanding

  • Reviewed brand voice, menu specialties, and audience preferences

  • Researched local competition and dining behavior in both locations

Content Strategy & Planning

  • Designed monthly content calendars with a mix of food photography, promotions & customer engagement posts

  • Created custom campaigns for local events, holidays, and special offers

Creative Execution

  • Captured high-quality food photos and videos

  • Published engaging reels, stories, and posts across social channels

  • Ran localized paid ad campaigns (Facebook & Google) targeting Melbourne and Tasmania audiences

Optimization & Community Engagement

  • Monitored engagement, adjusted posting times, and tested ad creatives

  • Engaged with comments, reviews, and messages promptly to build trust

Reporting & Growth Strategy

  • Delivered monthly performance reports with actionable insights

  • Introduced upsell campaigns and promotions based on customer behavior

Results

  • 80% increase in Instagram engagement within 3 months
  • 2.5x growth in Facebook page reach and new followers

  • Boosted Google reviews by encouraging happy customers to share feedback
  • Increased in-store visits and online orders through targeted ad spend
  • Built a loyal digital community around the Angie’s food experience

Address

E-3, Genda, Savar, DHK-1340, Bangladesh

Newsletter

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