LinkedIn Video Best Practices: How to Maximize Engagement
LinkedIn has shared valuable insights into what works best when using video on its platform — and if you’re not tailoring your content, you’re likely missing out on reach and impact.
Here are the updated best practices:
- Short Clips for Awareness: When running brand awareness campaigns, keep your videos snappy. Aim for 15–30 seconds to grab attention quickly.
- Longer Videos for Depth: If your goal is to educate, inform, or dive deeper, go ahead with longer content — but keep it under 2 minutes to hold engagement.
- Format Matters: Opt for square (1:1) or vertical (9:16) videos. These formats are optimized for mobile screens, which is where most users engage with content.
- Subtitles Are a Must: Not only do subtitles support accessibility, but they also ensure your message lands with viewers who watch with the sound off.
- Text Overlays Should Pop: Add short, punchy text overlays that deliver quick context or calls to action — but avoid crowding your visuals.
- Thumbnails Count: Choose an eye-catching thumbnail that entices users to press play. Think vibrant colors, expressive faces, or dynamic scenes.
In a professional space like LinkedIn, video can be your secret weapon — when done right.
Instagram Growth Tips from Adam Mosseri
Adam Mosseri, the head of Instagram, recently shared some critical insights about how creators and brands can grow on the platform — and it’s not what it used to be.
Key takeaways:
- Feed vs. Stories/DMs: Your main feed is for your most polished, high-quality content. Use Stories and DMs to be more casual, build trust, and interact authentically.
- Recommendations Drive Reach: Instagram’s algorithm increasingly focuses on showing recommended content to users. This means creating engaging, shareable content is more important than ever.
- Video Over Hashtags: Instagram is prioritizing short-form video content more than hashtags now. So instead of relying on hashtag strategies, focus on reels, carousels, and shareable formats.
- Hashtags Aren’t the Main Game: They’re still useful, but no longer your biggest lever for discovery. Engagement, watch time, and shares matter more.
TL;DR: Stop overthinking hashtags — start thinking about how to keep users watching and sharing.
Instagram Testing Lockable Posts for Exclusive Content
Instagram is experimenting with a new feature: lockable posts, which can only be accessed by users who have a special code.
Why this matters:
- This could offer a fresh way for creators and brands to share exclusive content, promotions, or behind-the-scenes material.
- Imagine rewarding your most loyal followers with VIP access, or gamifying your content strategy with code-unlock challenges.
- It might also be a valuable tool for businesses wanting to provide limited-time offers or exclusive insights during launches.
Instagram is becoming more interactive — and this feature could add a whole new layer of engagement.
LinkedIn DMs Now Support MP4 Video Sharing
Great news for professionals and marketers — LinkedIn DMs now allow direct video sharing in the form of MP4 files, up to 20MB in size.
Here’s why that’s exciting:
- You can now send personalized video pitches, introductions, or quick project updates directly in your private conversations.
- It opens up new possibilities for sales teams, recruiters, and content creators to make their messages more dynamic and memorable.
- Think of it like this: instead of just typing a note, you can now show your enthusiasm, personality, or product — all within a message.
Videos create connection — and now you can bring that power directly into your LinkedIn inbox.