Blog

What do the world’s most iconic brands—like Nike, Apple, or Coca-Cola—have in common? It’s not just great products.It’s not just smart campaigns. 👉 It’s the synergistic power of branding and marketing working together. These two elements are the driving force behind any thriving brand. One without the other falls short. Together? They create a brand that doesn’t […]

LinkedIn Video Best Practices: How to Maximize Engagement LinkedIn has shared valuable insights into what works best when using video on its platform — and if you’re not tailoring your content, you’re likely missing out on reach and impact. Here are the updated best practices: Short Clips for Awareness: When running brand awareness campaigns, keep […]

At Adestra Solutions, we believe the best marketing isn’t about shouting louder — it’s about speaking the brain’s language. Neuromarketing is the fusion of neuroscience and marketing — a field that reveals how and why customers make decisions. The goal? Craft messages and experiences that tap into human psychology for maximum persuasion. Here are 9 […]

🎯 Marketing Strategy vs. Marketing Plan: Know the Difference to Grow Smarter If you’re in marketing or building a brand, you’ve probably heard the terms marketing strategy and marketing plan used interchangeably. 🚨 But here’s the truth: They are NOT the same thing. Mixing them up can cost you clarity, alignment, and results. To build […]

In today’s competitive market, a strong and consistent brand identity is essential for businesses to stand out and create lasting impressions. A brand guideline serves as a foundational document that ensures brand consistency across all platforms and communications. It defines how a brand should be presented visually and verbally, maintaining uniformity in design, messaging, and […]

Content is everywhere—on your social media feed, in your inbox, on the blogs you read, and even in the videos you watch. But great content isn’t just about putting words and visuals together; it’s about telling a story, building connections, and sparking engagement. Whether you’re a brand, entrepreneur, or creator, content is the bridge between […]