Addie Soft is a forward-thinking Software & IT Solutions company based in Bangladesh, providing customized digital products and enterprise solutions. To amplify their brand visibility and communicate their expertise to potential clients, Addie Soft partnered with us to manage their social media presence. Our mission was to turn complex IT offerings into engaging content that educates, attracts, and converts audiences across digital platforms.
Build a professional and authoritative online brand image
Explain technical services in a clear, relatable way to non-tech audiences
Drive inbound interest from businesses needing software solutions
Maintain consistency across all digital touchpoints
Establish Addie Soft as a thought leader in the IT space
Studied Addie Soft’s services, client base, and tone of communication
Created a social strategy focused on trust, innovation, and simplicity
Defined themes: solution spotlights, tech tips, industry trends, client success
Designed a clean and modern visual style matching their brand
Developed custom graphics, animations, and explainer visuals
Used icons and visuals to simplify technical concepts
Produced weekly posts highlighting services, features, and client benefits
Included educational carousels, quotes from leadership, and blog snippets
Scheduled posts for optimal times to reach business decision-makers
Responded to inquiries, comments, and shares quickly
Engaged in tech-related conversations and trends
Encouraged feedback and user participation through polls & Q&A
Boosted key service posts to reach B2B audiences
Monitored performance metrics like reach, clicks, and conversions
Provided monthly reports with strategic insights and optimization tips
Achieved a 200% increase in engagement within 3 months
Built a consistent brand voice across all platforms
Increased inbound leads from LinkedIn and Facebook ads
Elevated Addie Soft’s credibility through high-value content
Successfully positioned the brand as a modern, reliable IT partner
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