Dana Sweaters is a prominent ready-made garments (RMG) factory located in Bangladesh, known for high-quality knitwear and export-grade apparel. To elevate their brand presence and appeal to international buyers, Dana Sweaters entrusted Adestra with the creative direction and production of a professional TV commercial. From scriptwriting to post-production, we handled the full execution to capture the brand’s quality, culture, and production capabilities.
Showcase Dana Sweaters’ manufacturing standards and scale
Build brand trust and visibility with international clients
Highlight their skilled workforce, ethical standards, and modern facilities
Create a high-quality, export-focused TVC for use in trade expos, digital platforms, and broadcast
Establish Dana Sweaters as a trusted RMG exporter through visual storytelling
Conducted on-site meetings and factory walkthroughs
Collaborated with stakeholders to align the narrative with brand goals
Developed a compelling script focused on quality, innovation, and trust
Created detailed storyboards to visualize the scenes
Managed location prep, crew coordination, model casting, and set design
Ensured all compliance with factory guidelines and safety protocols
Filmed across factory floors, showrooms, and key production areas
Captured cinematic visuals with professional lighting, drone shots, and motion gear
Directed staff interviews and behind-the-scenes factory processes
Edited footage with brand-aligned color grading, graphics, and voiceover
Added motion graphics to explain key stats and certifications
Delivered TVC in multiple formats suitable for TV, web, and trade presentations
Provided optimized versions for YouTube, Facebook, LinkedIn, and client portfolios
Supported Dana Sweaters in rolling out the TVC during buyer meetings and RMG expos
Provided guidance on future video use in marketing and investor decks
Delivered a high-impact, professionally shot TVC within 3 weeks
Used successfully in major garment expos and B2B meetings
Improved brand perception and buyer engagement on digital platforms
Helped Dana Sweaters build a modern, global image in the RMG industry
Paved the way for future video campaigns, product spotlights, and CSR stories
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