Angie’s Kebab & Burger is a popular fast-food brand located in Melbourne and Tasmania, Australia, known for its delicious kebabs, gourmet burgers, and friendly customer service. Adestra took charge of their digital marketing to boost brand visibility, drive foot traffic, and increase online engagement. From managing social media presence to ad campaigns and local SEO, we provided an end-to-end marketing solution tailored for the food and hospitality industry.
Objectives
Build a strong digital presence across platforms (Facebook, Instagram, Google)
Increase local foot traffic and takeaway/delivery orders
Run geo-targeted advertising to support both Melbourne & Tasmania branches
Establish a consistent and appealing brand image online
Engage local communities with authentic, mouth-watering content
Process
Discovery & Brand Understanding
Reviewed brand voice, menu specialties, and audience preferences
Researched local competition and dining behavior in both locations
Content Strategy & Planning
Designed monthly content calendars with a mix of food photography, promotions & customer engagement posts
Created custom campaigns for local events, holidays, and special offers
Creative Execution
Captured high-quality food photos and videos
Published engaging reels, stories, and posts across social channels
Ran localized paid ad campaigns (Facebook & Google) targeting Melbourne and Tasmania audiences
Optimization & Community Engagement
Monitored engagement, adjusted posting times, and tested ad creatives
Engaged with comments, reviews, and messages promptly to build trust
Reporting & Growth Strategy
Delivered monthly performance reports with actionable insights
Introduced upsell campaigns and promotions based on customer behavior
Results
80% increase in Instagram engagement within 3 months
2.5x growth in Facebook page reach and new followers
Boosted Google reviews by encouraging happy customers to share feedback
Increased in-store visits and online orders through targeted ad spend
Built a loyal digital community around the Angie’s food experience